What are the components of integrated marketing communication?

What are the components of integrated marketing communication?

IMC components are:

• Advertising.
• Direct Marketing.
• Interactive/ Internet Marketing.
• Sales promotion.
• Publicity.
• Public Relation.
• Personal Selling.

What is integrated marketing communication mix?

In many organizations today, public relations, corporate communications, advertising, marketing, promotions and publicity function collaboratively as part of “the IMC mix.” What this means for organizations is consistency and unification of messaging, brand promotion and audience engagement.

What are the 5 integrated marketing communications?

As we’ve mentioned previously, Integrated Marketing communications can be used harmoniously with five primary communication tools. These are advertising, direct marketing, internet marketing, sales promotion and public relations.

What are the 4 C’s of integrated marketing communications?

The 4Cs of integrated marketing communications and campaigns.

• Consistency.
• Coherence.
• Continuity.
• Complementary.

What is an example of integrated marketing?

Another great example of an integrated marketing campaign is Coke’s ‘share a coke with’ campaign, which used unified messaging across TV, Social, Outdoor and Display leading to a 7% uplift in Coke consumption by the target demographic, making it one of the most successful Coke campaigns in history.

What are the basic elements of communication for an effective marketing?

Time!

• key elements of communication are the target audience, message, speaker, channel and time.
• the most crucial of these elements is the target audience and all other elements of communication are defined on the basis of detailed analysis of the target audience.

What are the benefits of integrated marketing communications?

Benefits of Using Integrated Marketing Communications

• Improved Results. In traditional marketing approaches, you typically find high levels of separation between the different teams.
• Improved Brand Image.
• Cost Effective.
• Increased Morale.
• Diversity.
• Reduced Confusion.
• Maintained Focus.

What is the purpose of integrated marketing communications?

An integrated approach to marketing communications ensures that all channels are aligned and following the same strategy, overarching business objectives and company values.

What are the objectives of integrated marketing communications?

IMC has four primary objectives: creating brand awareness, generating product interest, increasing the desire for products and prompting action in the form of a sale.

Can you give me the 3 types of market integration?

The main types of integration are:

• Backward vertical integration.
• Conglomerate integration.
• Forward vertical integration.
• Horizontal integration.