What is a good ROI for direct mail?

What is a good ROI for direct mail?

Direct mail has a median ROI of 29%, putting the ROI in third behind email and social media marketing in terms of ROI. Social media is ahead by only 1 percentage point.

Is direct mail still effective in 2020?

Direct mail is not dead. People may feel that direct marketing could disappear in a digital world, but in reality that is not the case. There are many reasons why direct mail works even in 2020. Direct marketing is interactive and personal.

Is direct mail Dead 2021?

Does direct mail still work? Direct mail is NOT dead. Direct mail is actually getting MORE response from consumers than any other marketing method — including online ads and email, even though it may seem like an ancient form of marketing.

How long do people look at direct mail?

Up to 90% of direct mail gets opened, compared to only 20-30% of emails. Prospects are 15% more likely to respond to an oversized mail piece if they have never done business with you. Per USPS, 98% of people check their mail daily and Americans spend upwards of 30 minutes with their mail on a single occasion.

Is direct mail expensive?

Direct Mail Costs Direct mail pieces can cost anywhere from 30 cents to more than $10 per person, depending on how much you spend on design, marketing copy, mailing lists, printing, and distribution. Some organizations do much of this inhouse and wind up only paying for printing and mailing.

What is the average return on direct mail?

1/2 to 2 percent
The average rate of return on direct mail campaigns is generally 1/2 to 2 percent, according to JWM Business Services; in a campaign involving 100 pieces of mail, two to four people can be expected to respond and half that number to make a purchase.

What is the best day to send direct mail?

What is the Best Day of the Week to Send out Direct Mail?

• Monday– Monday is generally the day when the most household post is received.
• Tuesday, Wednesday, and Thursday– Delivery between Tuesday and Thursday is considered optimum.

How often should you send direct mail?

How Often Should You Mail Something? To stay top of mind with your client base the Direct Marketing Association (DMA) recommends a mailing frequency of every 21 days. Most top companies stick relatively closely to that – usually every 30-45 days to ensure three things: Their customers know they’re still in business.

What are the disadvantages of direct mail?

Disadvantages

• Cost. Direct mail has fixed costs as it needs to be sent through the postal system.
• Traditionally Time consuming. Depending if you use a traditional agency or a service like postary this isn’t so true anymore.
• Not-instantanious.
• Requires Address data.

Do people still check their mailbox?

98% of Americans check their mail every day. According to data from the U.S. Postal Service, 98 percent of people check their mail on a daily basis. If you send something out, there’s a high likelihood it’s going to be seen. If you send out consistent mailings, people will see your brand often.

How effective is direct mailing?

While direct mail and email marketing campaigns get similar response rates, a recent study found direct mail campaigns generate purchases five times larger than email campaigns. Combining email with direct mail led to the best results of all: purchases six times larger than email alone generated.

What companies use direct mail?

What Companies Use Direct Mail?

• Google Direct Mail.
• Amazon Direct Mail.
• Paycom Direct Mail.
• LinkedIn Direct Mail.
• Booking.com Direct Mail.
• Doordash Direct Mail.
• Uber Direct Mail.
• Gusto Direct Mail.

What are some examples of direct mail?

Direct mail is marketing material or product mailed directly to the homes of consumers or offices of business buyers. Examples include postcards with an offer, catalogs that display goods, coupons, solicitation letters from nonprofits or free samples sent by businesses.

How effective is direct mail campaign?

Direct mail has a better response rate than email marketing, with 4.4% of campaigns receiving a response when delivered through the mail, compared to just 0.12% online. That means that in a campaign delivered to 1,000 people, 43 more people will interact with your direct mail than your emails.

How effective is direct mail marketing?

One reason direct mail marketing is more effective is because it’s easier to understand. One study found it takes 21% less cognitive effort to process, meaning your audience don’t have to invest time (and brainpower) into your mail.

Is direct mail still effective?

Direct mail is still effective and using it is a game changer for any serious marketer. Here are 13 reasons why direct mail still isn’t dead. Feb 15 2019